Chapter 147

Han Yoorim first revealed herself to the world when she was sniped by Rozon.

After being sniped, the incident was turned into a video, and during Mos’s rebuttal, people became aware of Han Yoorim for the first time.

After that, well, it was the beginning of an epic tale that everyone knows.

She clashed with Bunny Run, did a flashy broadcast as Bunny Run’s avatar, met Pape, collected snipes, collected Rumen, played Kim In-ho’s game, created a visual novel based on that experience, locked Ga Joon-sik in the Chamber of Time and Mind, did a first-place run, met Akane, made a fan game for Akane, collaborated with Ga Joon-sik, won a streaming competition, had an after-party,

and, as a bonus, revealed her face.

After such a tumultuous six months, Han Yoorim had become a completely different person from who she was half a year ago.

Han Yoorim herself remained the same, but everything around her had changed.

Six months ago, when Han Yoorim was mentioned, the first comment would be, “Stop with the Hako viral stuff.”

But now?

The first comment that pops up is, “Han Yoorim, you b*tch, the game is too hard.”

Now, almost no one didn’t know Han Yoorim. Even people who didn’t play games or watch internet broadcasts had heard her name.

This was due to Han Yoorim’s unique traits.

If she had just diligently streamed or focused solely on game development, would she have become as famous as she is now?

No. If that were the case, gamers and internet broadcast viewers might have known her, but the general public likely wouldn’t have.

Much of Han Yoorim’s current fame was thanks to the controversies surrounding her.

Han Yoorim didn’t care much whether people criticized her or not. She acted the way she wanted, and people like that tend to stir up waves in a calm lake.

She was the perfect target for cyber sharks.

This is an era where MTube has replaced traditional broadcasting. In such an era, anyone who swept through the MTube algorithm, whether for good or bad, was bound to leave an impression on people.

Of course, if it ended there, she would have been just another flash-in-the-pan, but Han Yoorim was no ordinary person. She was a superstar.

Like a true superstar, Han Yoorim brilliantly flipped all the negative attention she received by revealing her face, gaining a level of fame that would have been impossible otherwise.

Across all fields, to everyone.

And then.

It was right around that time when a luxury brand company in Paris took notice of Han Yoorim.

They were shocked when they saw her in person.

They prioritized securing Han Yoorim above all else, and you can imagine just how serious they were.

One of the strategies of luxury brands is perfect image-making.

The steps are detailed.

First, models. They walk the runway for seasonal collections and shoot editorials. They are the ones who showcase the brand’s clothing to the world.

They are like the brand’s private soldiers.

Next are ambassadors. They convey the brand’s value to the public. Their image becomes the brand’s image.

They attend brand events, wear the products, and appear in advertisements, delivering the message the brand wants to convey.

That’s why luxury brands regularly select ambassadors. They continuously collect the beauty of the era to serve as their envoys.

The role of an ambassador is that important.

And from that perspective, the last role might not seem as significant.

Sometimes, it remains vacant for years, even decades.

The muse.

Originally meaning the goddess of learning and the arts, this term has taken on a different meaning in modern times.

A source of inspiration for artists.

The role of a “muse” in a luxury brand company derives from this modern interpretation.

If an ambassador is someone who “shows the brand’s value,” the muse is the opposite.

They are “what the brand aspires to be.” Like the goddess of art, they inspire designers, serving as the brand’s guiding star and symbol itself.

That’s what a muse is.

True to its position as the industry leader, the company that discovered Han Yoorim had always kept its muse position vacant.

Even when idiots who confused muses with ambassadors kept pushing to fill the role, they held firm.

The muse was a position that required such careful selection. At least, that’s what they believed.

In the end, their careful deliberation paid off, so it wasn’t a wrong judgment.

After all, they had found the perfect muse they had longed for.

Golden hair as vivid as Sunday morning sunlight, blue eyes resembling the high autumn sky, and skin as white as snow.

Even her unique aura, as if she stood above the world.

Philosophers once wrote entire books to explain the absence of gods. Now, that seems like a terribly inefficient endeavor.

Because Han Yoorim’s existence was the perfect evidence to explain the absence of gods.

If there were gods and a divine throne in this world, Han Yoorim would have ascended as the goddess of beauty immediately.

The upper echelons of the luxury brand company immediately held a meeting upon confirming Han Yoorim.

“Shouldn’t we bring her in with the best treatment?”

The luxury brand company offered Han Yoorim…

The general treatment was as follows:

Contract fee, activity expenses, brand product support, event attendance fees.

Not bad. In fact, it was good.

But compared to the top-tier benefits offered to a muse, it was like a drop in the bucket.

Huge contract fees and annual salaries, free brand product support, advertising fees, early access to new products, VIP customer treatment, private shopping opportunities, access to brand premium services, support from a professional styling team, a dedicated PR team, exclusive car service, private jet service, personal assistant support, and so on.

It was endless.

Therefore, the director’s words were very valid. Where in the world would you find someone who would refuse that?

“Drag him out.”

“Wait a minute. Why on earth—”

But the chairman was firm.

In an instant, the director who made a clumsy remark was dragged out of the meeting room.

The remaining executives carefully reviewed the operation to summon Han Yoorim.

They had already spent several weeks thoroughly investigating Han Yoorim.

They knew very well that Han Yoorim wouldn’t even listen to a muse proposal.

To contract with Han Yoorim, a careful and thorough plan was needed.

“Han Yoorim is full of pride in her skills. How about approaching her through this aspect?”

“She’s the goddess of art. It’s natural that she excels at everything.”

“We’ll entrust her with the design of the atelier line. This should satisfy her.”

For a luxury company, the atelier line was a kind of pillar.

The products that symbolized the company. That was the atelier line.

So, they usually entrusted the atelier line only to the best designers of the time, but giving that position to Han Yoorim, who had no design experience, was an unprecedented move.

At the executive’s words, the chairman rested his forehead on his clasped hands.

“Hey, what are our atelier line products?”

“The three major handbags and the silk line—”

“Do you think Han Yoorim would like that?”

It was a simple problem.

Although many real photos of Han Yoorim had been released after her face was revealed, there was not a single photo of her carrying a handbag.

Realizing his mistake, the executive quickly replied.

“Oh, my mistake.”

“The approach wasn’t bad, but the details were lacking.”

“May I hear what the chairman thinks?”

“Han Yoorim thinks any decoration is just cumbersome, but there’s one thing she consistently wears.”

“No way.”

“Yes. A watch.”

Every time Han Yoorim went out, she wore only one accessory.

It was the wristwatch gifted by her part-time job colleagues.

With a sudden realization, the executive slapped his forehead.

“She’s interested in watches.”

“The goddess of art doesn’t obsess over mere honor. She just wants to showcase her perfect design.”

“I was foolish. I thought we just needed to entrust her with the design of the best product.”

“Then let’s entrust her with the watch design and make the muse proposal together.”

“Understood.”

Believing they had reached the truth, the executives hurriedly concluded the meeting.

They needed to make the muse proposal quickly before another company snatched Han Yoorim away.

If they had known that Han Yoorim wasn’t very interested in watches and only wore them out of courtesy, they might not have done so, but in the end, it turned out well.

Given the nature of Han Yoorim’s room, which had many male viewers, if it had been a handbag, they wouldn’t have accepted the request because it wouldn’t sell as merchandise.

It was like a turtle catching a rabbit while walking backward, but hey, anything good is good, right?

Both the executive and the chairman would be happy.

“Nice to meet you, Han Yoorim.”

“Hello.”

“Your French is fluent.”

“France is the birthplace of art. If you want to create good works, you need to speak French.”

“Indeed.”

They genuinely liked it.

The executive and the chairman smiled contentedly as they watched Han Yoorim converse with the designer.

The company’s future was bright.

*

I was passionately explaining my envisioned mid-range watch priced at around 100,000 won and a high-end watch over 10 million won to the designer when I glanced back.

The company’s top executives and the chairman were following me around, giggling.

Good grief.

Should the people who are supposed to lead the company be wasting time like that?

The company’s future looks bleak.